Market fit and consumer research
Category, competitors, pricing, demand gaps and buying behaviour frame the opportunity before decisions are made.
- Market fit
- Surveys
- Interviews
- Concept testing
Healthcare Product & Market Intelligence
Before a healthcare product enters the market, Vantage & Cole examines whether the market has a reason to want it through research, testing and behaviour.
Test before scale
Product testing explores what people understand, trust, prefer and would actually pay for.
- Comprehension
- Trust
- Preference
- Product testing
Packaging and positioning
Colour, shape, language, hierarchy, perceived value and trust influence how a product is understood and chosen.
- Packaging psychology
- Perceived value
- Positioning
- Desired perception
Built for healthcare context.
We investigate category space and demand, listen to consumers, test what people understand and trust, examine how packaging shapes perception, and define what the product should mean in the consumer’s mind.